St. Catharines, ON — January 23, 2025 - M.K. Rittenhouse ("MKR" or the "Company"), a 110-year-old leading manufacturer and distributor in the landscape and agriculture industry, proudly announces its 25th anniversary of e-commerce. This milestone marks 25 years since the Company processed its first online order.
What began in 2000 as a step into the digital age with a custom coded online catalogue featuring just a few hundred products has since evolved into an expansive technologically advanced e-commerce platform powered by Magento, with over 25,000 SKUs for landscapers, gardeners, and green industry professionals in North America.
"Reaching 25 years of e-commerce is an amazing milestone for our company," said Toni Mallabar, General Manager at MKR. "When we launched our online store in 2000, the internet was still in its infancy, and we were at the forefront of e-commerce. It is incredible to see how far we have come in growing our catalogue and continuing to innovate within the e-commerce space to meet the needs of our dedicated customers."
MKR's first e-commerce order was placed by a landscaping company based in Southern Ontario and they purchased a Lawn Jet Gun, a product that MKR still carries today. Throughout its +110-year history, MKR has remained committed to the quality of product and customer service and breadth of its product offering.
About M.K. Rittenhouse & Sons
Over its 110+ years of operations, MKR has evolved from a specialty orchard sprayer manufacturer to a leading supplier of high-quality hard goods and accessories to the green industry in North America. The green industry encompasses all products and services related to the maintenance of landscape including the horticulture, agriculture and professional lawn care industries. With each generation, MKR has expanded its product offering and evolved its selling approach by introducing the buyers guide in 1991 and online retailing in 2000. Today, MKR has leveraged e-commerce to distribute over 70 brands and 25,000 SKUs from facilities located in Canada and the United States.
